Advertiser Campaign Story
How PlayInDirtJobs used local newsletter advertising in Fayette County.
PlayInDirtJobs used a clearly labeled Fayette Flyer sponsorship to explain its agriculture job board to people seeking hands-on work and the employers looking for them.
Campaign at a glance
One publication, two audiences.
Advertiser: PlayInDirtJobs
Market: Fayette County, Georgia
Publication: Fayette Flyer
Format: Clearly labeled issue sponsorship
The advertiser goal
Explain a specialized platform in plain language.
PlayInDirtJobs is a nationwide job board for work across farms, gardens, greenhouses, nurseries, and ranches. Its message needed to speak to two groups at once: people looking for meaningful agricultural work and employers trying to build their teams.
The campaign introduced that two-sided value without turning the placement into a long list of features. Readers could quickly understand the mission, recognize the kinds of opportunities available, and choose the path that applied to them.
The campaign approach
Build the sponsor message around relevance and action.
Lead with the mission
The sponsor message first explained why PlayInDirtJobs exists: to connect people who want hands-on agricultural work with the farms, gardens, and ranches that need them.
Make both paths clear
Job seekers could browse open roles, while agricultural employers could use the same destination to post a job and look for committed workers.
Place it in a local reading habit
The message appeared as a clearly labeled sponsorship in Fayette Flyer, alongside useful news and events for Fayette County readers.
What multi-location advertisers can learn
Use one strong idea across the communities you serve.
This PlayInDirtJobs campaign used a focused Fayette County placement. The same planning structure can support a business with locations, service areas, or hiring needs across several WellDiem markets.
Match the market to the footprint
Start with the counties where customers, candidates, or community partners are most likely to act. Add publications when the service area expands.
Keep one campaign idea
A clear core message can travel across several publications while the offer, location, or landing page is adjusted for each market.
Give readers one useful next step
Whether the goal is applications, appointments, store visits, or awareness, the placement should make the next action obvious.
The outcome
A useful campaign example without inflated claims.
The sponsorship created a clear, public example of how a specialized online business can introduce its value inside a trusted local-news context. The placement gave readers direct paths to browse agricultural work or post an opening.
This story focuses on the campaign strategy and execution. WellDiem does not publish unverified conversion claims or evergreen audience counts; current market information is shared during campaign planning.
Plan a Local or Multi-Market Campaign
Have customers, candidates, or locations in more than one community?
Choose one WellDiem publication or combine several around the counties your organization needs to reach.